Starting a new business is daunting and can seem overwhelming, over the years we have spoken to many practitioners who shared the same experiences when they started out.
Using that information we have complied a 21 point step by step check list to help you build your private practice.
Just follow along and check off the items one by one, and when you are done the doors to your private practice will open with interested clients contacting you for your services.
The first step in starting a private practice.
So before you get started the most important thing to ask yourself is :: “Is private practice right for me? ”
I think just about everybody has what it takes to succeed. But it’s important to ask if what private practice entails is what you really want right now and whether it aligns with your beliefs and values.
The key aspect that’s important for you to ask yourself about private practice is, whether you’re ready to tackle the business aspect of starting a private practice.
That’s right, Private practice is a business. If you found yourself cringing at the word, that’s normal as most therapists feel this way at first. But you are providing a service for money. This is, by definition, a business!
Building your brand
Think of your brand as the essence of your private practice, what is the experience that you want your clients to have when they interact with you.
You brand is a snapshot of who you are and who you serve, when potential clients find you they want to know not only that you specialize in what they’re seeking help for, but more importantly, whether they can fully trust you.
Your brand is a key part of how you communicate who you are to your clients so they feel like they can trust you.
Many practitioners new to private practice, have the misguided notion that all you need to do is rent some office space and have a few listings in directories and clients will be knocking down their doors.
This is not the case, you need to think about how you will market yourself and your practice within the guidelines of the HPCSA. A strong marketing strategy will help you to reach the correct clients and assist you in building up a following for your practice.
Starting a Private Practice Checklist
Once you have checked that private practice is right for you and you have put your business hat on, worked out your story brand and started a marketing strategy there is still a fill list of things to go through to make sure that you are properly registered, have the correct paperwork in place, are POPIA compliant and so much more.
Even if you haven’t done anything yet when it comes to starting your private practice, this checklist will give you everything you possibly need to do to go from zero to hero in your practice.
Ready to snag your checklist? You can get it for free here: