In this article, we will be covering how making a few small changes can take your business from average to remarkable. Anyone can do most things or copy what has already been done, but how do you do it better? How do you make it so that someone would speak about your business in glowing terms?
Strategy for Being Remarkable?
We pick a word each year to live by and one of the first words picked was Remarkable. The idea came from a book by Seth Godin called The Purple Cow. Seth Godin is a superstar when it comes to marketing and you cannot, not reference one of his books or his line of thinking whenever you’re thinking of anything related to marketing.
The gist of the book is that what you want to do is stick out in some way or form or fashion but obviously not, the flip side of this is being too out there or eccentric. But the whole point is to be remarkable. What that means is how do you interact with clients, and how do clients experience your business.
If you take into account what Daniel Pink a sales and marketing guru says in his master class is that when you think about most things, you don’t remember the product or the cost you remember the experience. If you think about childhood, we mostly remember the experiences rather than the toys we got.
The concept that both these masters bring across is that you should concentrate on the experience, what do you want to deliver, how do you want to deliver it and then make refinements. You want to stand out from the crowd without being too far out there and you want to be memorable.
But how could you do that, how could you get better at things? Well if you’re a lot more deliberate, and you have a list of those things that you want to improve on, that you just wrote down, or you’re keeping a note on your iPhone around that stuff, then over time, you will get better at something. That’s important because, we always forget how quickly things change and, and how different it is. But if you look back, four years ago, or two years ago, is it better now? Or is it worse?
If you can answer on all of those areas that you’ve identified for your private practice, yes, it’s better that you are obviously, on the right path and you just keep on doing what you’re doing. Refining that until you get to that stage where you can say I think I’m there, then it’s all about maintaining, and just keeping to that level.
Examples of Being Remarkable
One of the best examples there is of a brand that gives its customers an amazing experience where they leave feeling great is Apple. They have the highest net promoter scores of all time and part of that is because their front-line employees are great at what they do. There is a saying in the USA “It’s easier to get into Stanford that to get hired by Apple.”
You don’t need to be Apple or even compete with them, but you can still take away some of the lessons in human psychology. Your customer is a human first, and humans are driven by a shared set of fundamental needs and desires. Hone in on the human element and be sure that every decision you make is in service of the human side of the equation, that will make you remarkable.
What I want to say about being remarkable. It normally means that you’re going to be ahead of the curve in some way or you are catching up to that curve and it doesn’t always get appreciated in that moment. But when you take a step back, hopefully you would have seen actually, that was a good thing. So sometimes it’s all about gut and feel and just a direction, just putting a peg in the ground going in that direction, I think that makes sense. That is remarkable for me.
We did a podcast on this topic on our Moulding Private Practice Show, to watch the video or listen to the podcast click here