Develop your Brand Story.
This is a helpful place to start for your marketing strategy because your story brand really guides the direction of every marketing decision for your practice. Your brand story allows for your passions to inform the purpose and direction of your practice.
Here are some resources with more information for you.
Find your Specialities and Niche.
Your specialities and niche will build on your story brand. Your specialities refer to what kind of therapeutic practices you offer and to who. Eg. couples counselling for LGBTQIA, individual therapy for angry teens.
Your niche refers to the subtle way that you present your practice to the world.
Build you Website.
Now we are getting to the fun part! Your website is an extension of your practice and a key depiction of your brand, your specialities and most importantly WHO you are. It is a vital key in your marketing strategy and often is the first impression a potential client has of who you are and how you work.
There are many options out there to have a website built for you, however, you do not need to spend thousands to have a good-looking website that drives referrals and works for you.
Helpful resource ::
Web Design and Hosting :: IsoWeb
Implement Other Aspects of Your Marketing Strategy.
Believe it or not, you want to get your marketing in place before you open your practice. If your strategy is working then you have the ability to build up a small waiting list so that you have clients ready to meet you when you open your doors.
Here is a helpful resource on social media marketing.
Here is a helpful resource on email marketing software and suppliers